Quick Recipes and Easy

The Tea Room Business Plan – The Value Added Proposition

Business does not exist in a vacuum and you will not be successful just because you are a nice person. Business doesn’t work that way.

All business represents an exchange of one form or another and the exchange is usually facilitated by money. The essence of the exchange but is the perceived value added on behalf of the customer. If your customer perceives that your offering adds value to their life or business, then there is a excellent chance that customer will do business with you if you question for his business.

Without perceived value added but, you will not get the business and your business will fail. It is as simple as that. But remember that value must be perceived and communication to customers and prospects is as vital as the value itself.

What are the ways to establish perceived value in a Tea Room Business?

First, know the world of tea. Tea education is vital if you are going to open a tea business. The more you know about tea, the more you will be able to educate your customers. The more you teach your customers, the more satisfied clients you will have. Satisfied customers become repeat customers which is what your goal is for your business.

A tea room is a business that provides high quality tea and food products coupled with a comfortable, attractive setting and excellent service. Each element sends a message that reinforces a value added proposition. With the proper value added proposition, the tea room will be able
to sell on quality (not price) and charge a premium price for products and services. Specific ways to establish the value added proposition are:

• Provide only the highest quality tea products

• Utilize only the best tea ware

• Develop a menu that will offer complementary products that enhance the tea drinking experience

• Provide a tea environment that is really warm and welcoming

• Develop a culture of customer satisfaction

• Finally, communicate your value added proposition to everyone you meet

Tea Room Tip: No mater how strong your value added proposition, it will not be effective unless strongly communicated to your customer audience.

Jon Stout is Chairman of the Golden Moon Tea Company. For more information about goldenmoontea.com tea, goldenmoontea.com/greentea green tea and goldenmoontea.com/WholesaleTea wholesale tea go to goldenmoontea.com

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