Quick Recipes and Easy

Want Great Coffee?

I had been spending more and more on coffee, and getting less and less.

It was acidic, weak, and stale.

I’d go into a Starbucks or a Coffee Bean and Tea Leaf, order their offering of the day, or dark roasts, and the results were the same.

Utter disappointment.

Add to that the fact that I had to relentlessly sweeten the brews with more packets of Equal than ever before, and you would reckon I was a total junkie that needed a heavier fix just to get the same high as before.

Yet this is the weird part. I was drinking LESS coffee than ever.

I simply wasn’t enjoying it nearly as much.

My wife was riding me about buying a coffee grinder and I was really unconvinced. I thought they were noisy and messy and unduly expensive.

But after I admitted to myself that I wasn’t enjoying coffee anymore, I broke down and paid the 30 bucks for a machine.

I can’t tell you what a difference it is making. I’m tasting real differences between French Roast and Sumatra, and I delight in other delightful nuances I never thought were there.

Grinding is much less noisy than I thought, and it’s quick, though slightly messy.

But it’s certainly worth the effort.

Before you give up on coffee or feel you’re doomed to buy Equal in the boxes containing 2,500 packets each, relax.

For about 30 bucks you can delight in coffee as never before.

Reckon of it as just another reason to wake up in the morning with a smile on your face.

Best-selling author of 12 books and more than 1,000 articles, Dr. Gary S. Goodman is considered “The Gold Standard” in negotiation, sales development, customer service, and telephone effectiveness. Top-rated as a speaker, seminar leader, and consultant, his clients extend across the globe and the organizational spectrum, from the Fortune 1000 to small businesses. He can be reached at: mailto:gary@customersatisfaction.com gary@customersatisfaction.com.



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