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Chocolates at Valentines – The Way to a Woman’s Heart?

Well we all know that Valentines Day is the day of lovers and a day for giving gifts to those you care about but why is chocolate still the most well loved gift given on Valentines Day? Why is chocolate is so closely associated with romance?

Since chocolate was brought to Europe it has been considered the food of like. Tales of its properties as an aphrodisiac for the aristocrats were well known. The Spanish who brought it to Europe learnt about chocolate from the Aztecs. It was but a European tradition that each year on the 14th of February young men would court young ladies with flowers and gifts and because back then chocolate was rare and expensive it wasn’t long before this was the favourite gift given by the rich and aristocratic who were able to provide this for the object of their affections. It wasn’t long but before the secret of chocolate got out and soon chocolate houses were opening up across Europe, the best of which were and still are in Belgium. Belgium’s best Chocolatier Neuhaus Chocolates was founded in 1857 and although the are the official provider of chocolate to the Belgian Royal Family these days even chocolate as excellent as theirs is affordable so that everyone can delight in them. More importantly they are affordable enough that you can give them to those you care about on Valentines Day and any other day of the year.

Well why is chocolate still so well loved as a Valentines gift, is it just the marketing? Well, since Valentines Day was exported to the USA it has been used to market everything from wrapping paper and cuddly toys to expensive items such as jewellery. But why is it that the historical connection between chocolate and Valentines day has lasted the years? Well it seems there is more to it than just the, sweet, mouth watering feeling you get as it melts in your mouth leaving you wanting more and more… Scientists now know that like coffee and tea, chocolate affects the chemical reactions already taking place in our brains. Unlike coffee and tea but is not only a stimulant, it contains phenyl-ethylamine which is known to stimulate the release of dopamine in the brain released chocolate excites our pleasure centres and makes a feeling of Euphoria and increases the heart rate similar to that of a person in like or at the peak of an orgasm both of which should go down well with the recipient of your gift.

Now, despite all its psychotropic properties and ancient reputation, chocolate will probably not make a woman fall in like with you but giving her something so delightful will certainly place you in her excellent books… Chocolate will also stimulate men’s pleasure centres so ladies don’t be shy to by a box for your man, who knows what reaction you might get…

Shalin Popat
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