Quick Recipes and Easy

Energy Drinks Started the New Age Beverage Industry

Everyone wants to enhance their lives and their health in some way. When there’s a product that promises to help with our health or with our well-being, we tend to give it a second look to see what it might be able to offer us. And while the fountain of youth and vitality is yet to be found, new age beverages are stepping into the market in the meantime.

What’s fascinating is that new age beverages don’t have special ingredients necessarily in order to appeal to the masses. One of the early trends in new age beverages was really the bottling of water into individual containers. Consumers were shown that their ordinary tap water just wasn’t excellent enough, clean enough, or pure enough for their drinking habits. People started to carry around these individual containers and sip water frequently. The water bottles became status symbols of excellent health.

There are numerous producers of this water that emerged. Some waters came from natural springs, while others came from exotic places. And people drank it up. They didn’t mind spending an additional dollar on the bottle of water and liked the thought that they were getting their daily recommended water allotment.

But as new water filters were made, people started to reckon that perhaps they could ‘make’ their own bottled water taste at home, so this trend started to decline. That is not to say that many people are not still buying water, but fewer people seem to be as interested in the market. To supplement this trend, market researchers started to look at what was missing from the beverage market.

One of the first things that they saw was that the supplement market was doing well and that maybe there was a way to add these kinds of supplements to the beverages they were selling. Liquid vitamins had been around for a while, but what if they were added to tasty beverages? People loved this thought and thus the new age market really started. People loved the thought that the supplements in these drinks could enhance their metabolism and increase their energy. They craved the thought that a drink could help them focus or help their stamina.

Ingredients like guarana and taurine, caffeine and Echinacea were all added to the drinks, giving each beverage a sort of purpose – which allowed manufacturers to charge a small extra for the drink itself. These drinks could also be flavored with fruit juices and artificial sweeteners, which allowed them to be low in calories, but better tasting than their ‘ordinary’ soda.

New age beverages seem to be increasing in choices as well. You can now find these drinks at local gyms and delis in addition to the normal soda selection. But, people like things that are new and different, so these drinks tend to be more well loved than ever. And with cool designs and bottles, people like to carry them around and show off their taste in new age beverages.

Jorge Olson is a Beverage Industry Consultant and Investor at

Tags: dairy free recipes, recipes snacks, gourmet, low stout recipes, food what, Fruits And Vegetables, food people, simply recipes, heart disease, food



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