Quick Recipes and Easy

Everyday Rachael Ray

Everywhere you look. On any given billboard or any given TV station, there she is, Rachael Ray. She’s become the Jay-Z of cooking. Well, maybe I wouldn’t go that far. But she is certainly a household name.

Rachael Ray has got that like her or despise her kind of personality. Some may adore her cute girl-next-door looks and others may want to stuff their ears with cotton at the first shriek of her “drunk girl at the party” kind of voice.

With the kind of stiff competition that chefs like Emeril Lagasse and Bobby Flay bring to the table, Rachael Ray could easily be dismissed as an “amateur professional”. After all, she keeps her persona very down to earth. No flashy catch phrases or fancy kitchens. She uses boxed ingredients on her show and markets directly to middle income families who are on a tight budget. This is of course the genius behind the marketing that contributes to a large part of her success. She speaks to a niche in America. A niche that can relate to her budgeting sense. Her personality leaps off the screen in a way that makes the show more engaging than watching a distant icon like Emeril.

Rachael says she was born into the business. Ever since she was a small girl she would see her mother in the kitchen flipping this or that with a spatula. Everyday Rachael Ray would join in with her mother, sometimes helping and sometimes making gigantic messes all over the kitchen. Her family owned a string of restaurants across Cape Cod and Massachusetts. Everyday Rachael Ray was surrounded by many different styles of cooking. In time she absorbed all the talent around her. This foundation would lead her to become the cooking superpower that she is today.

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